Popular Telugu actor Vijay Deverakonda appeared before the Enforcement Directorate (ED) in Hyderabad today in connection with an ongoing investigation into the promotion of illegal betting applications. This has brought the spotlight once again on the growing concern over celebrities allegedly endorsing unlawful digital platforms that violate the country’s financial and cyber laws.
Background of the Case
The ED launched an investigation into several betting and gambling apps suspected of running operations outside the bounds of Indian law. These platforms, often hosted overseas, offer betting and gaming services that violate the Public Gambling Act and other Indian cyber regulations. These apps attract users through aggressive online marketing and celebrity endorsements.
As part of the wider investigation, the ED summoned multiple individuals associated with promotional activities for such apps. Vijay Deverakonda’s name surfaced due to his alleged involvement in promoting an app that was later linked to illegal betting operations.
Vijay Deverakonda’s Role
According to sources, Vijay Deverakonda had participated in promotional campaigns and advertisements for a gaming app which is now under scrutiny. It is being investigated whether he knowingly promoted a platform engaged in illegal activities or if he was unaware of the app’s backend operations.
Deverakonda arrived at the ED office this morning, reportedly cooperating fully with the investigation. He was questioned about his agreement with the app, payment details, contractual terms, and whether any due diligence was conducted before accepting the endorsement.
The ED is particularly focusing on the financial transactions between the actor and the app’s promoters. Investigators want to know if any payments were made through foreign channels or if any part of the income remains undisclosed.
Actor’s Statement
Vijay Deverakonda, who is known for his candid nature, did not speak extensively to the media but briefly said he respects the law and is fully cooperating with the officials. He emphasized that as a public figure, he believes in supporting transparent business practices and will respond truthfully to all queries.
Deverakonda’s legal team has stated that the actor was only doing his professional duty by endorsing a brand and was unaware of any illegal activities associated with the app at the time of promotion.
The Bigger Picture: Celebrities and App Promotions
This incident once again raises serious questions about celebrity endorsements of financial or gaming platforms. In recent years, several stars have been roped in by online gaming, trading, and betting platforms to promote their apps on social media, YouTube, and television. However, in many cases, these platforms operate in legal grey areas or directly violate Indian laws.
The ED has previously summoned or investigated several actors, influencers, and content creators who have promoted such apps. In some cases, these individuals were unaware of the illegality but still faced legal troubles due to lack of due diligence.
Legal experts say that celebrities must be more careful and perform thorough checks before associating with any brand, especially in industries that are under regulatory watch such as finance, gaming, and cryptocurrency.
Industry Reactions
The film industry has been watching the developments closely. While some celebrities have privately expressed concern over the matter, others are now being cautious about future brand endorsements. Public relations agencies and celebrity managers are reportedly now advising their clients to avoid brands that are not clearly compliant with Indian laws.
What Happens Next?
The ED may summon Vijay Deverakonda again if additional questions arise or if more financial records are needed. If the investigation finds no wrongdoing on his part, he may be cleared. However, if any financial irregularities are discovered, he may face further legal scrutiny.
Meanwhile, the ED is continuing its crackdown on the illegal betting network. Authorities believe that these apps have been generating massive black money and evading taxes, and they are determined to identify every individual and entity connected to the racket.
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