DAZN Kicks Off ₹500 Cr Global Tech Hub in Hyderabad

The United Kingdom-based sports streaming powerhouse DAZN is making a significant foray into India by establishing its first-ever global sports technology operations centre in Hyderabad. This marks a pivotal expansion for DAZN, as the company aims to leverage India’s growing tech ecosystem to strengthen its global technological infrastructure. The Hyderabad centre will focus on building cutting-edge solutions for sports streaming, data analytics, fan engagement, and next-generation broadcasting technologies.

With an ambitious investment of ₹500 crore, DAZN’s move is expected to substantially boost the local economy and transform Hyderabad into a key hub for sports technology. The state-of-the-art facility will serve as a central base for developing innovative tools to deliver immersive, real-time sports experiences to global audiences. Telangana’s proactive industrial policies and its track record in attracting tech giants played a vital role in securing this investment.

The new DAZN Hyderabad centre is expected to create over 3,000 jobs by the end of 2026, focusing on roles across software engineering, AI & machine learning, product design, cyber security, and content operations. This aligns with the company’s broader vision to be at the forefront of the digital sports revolution. The local workforce will benefit from skill development programs and global exposure as they contribute to high-impact projects in live sports broadcasting.

Hyderabad’s emergence as a leading destination for global technology companies continues to gain momentum, and DAZN’s decision reinforces this trend. With companies like Amazon, Microsoft, Meta, and Google already operating out of the city, DAZN will add a unique sports-tech dimension to the ecosystem. The city’s talent pool, supported by premier institutions and a thriving startup culture, makes it an ideal location for this initiative.

DAZN executives have emphasized that the Hyderabad centre will not be a mere back-office function but a core innovation hub. The facility will work in real-time with DAZN’s global teams, contributing to live event production, AI-driven personalization of content, and platform scalability for millions of subscribers worldwide. Hyderabad’s time zone advantage also enables round-the-clock operations, making it easier to support global events seamlessly.

This strategic move signals a broader shift in the global sports entertainment industry, where technology is driving fan experience and monetization models. By planting its tech roots in India, DAZN is not only betting on the region’s digital prowess but also setting the stage for future innovations in sports consumption. Telangana’s government has welcomed the development, stating it as another milestone in the state’s mission to be the sports-tech capital of India.