Baba Ramdev Named Brand Ambassador for Andhra Pradesh Tourism

In a significant move aimed at promoting wellness tourism, the Andhra Pradesh government has appointed yoga guru Baba Ramdev as the brand ambassador for its tourism department. The state hopes to leverage Baba Ramdev’s nationwide influence and his association with health, yoga, and spirituality to boost tourism, especially in regions known for their natural beauty, rivers, and heritage sites. Officials believe his involvement will attract national and international tourists seeking holistic healing and wellness experiences.

Baba Ramdev expressed his gratitude to the Andhra Pradesh government and stated that the state has immense potential to emerge as a major hub for spiritual and wellness tourism. With scenic locations like the Godavari river belt, Tirupati, and Araku Valley, he said that AP offers the perfect environment for health retreats, yoga camps, and Ayurvedic treatments. Ramdev also emphasized the role of yoga in promoting inner peace and tourism development simultaneously.

The collaboration is expected to include organizing international yoga festivals, wellness expos, and awareness campaigns that highlight the spiritual and natural attractions of the state. The tourism department is planning to launch special wellness packages that combine visits to pilgrimage centers with yoga and Ayurvedic programs. This new direction in tourism promotion marks a strategic shift in showcasing Andhra Pradesh not just as a travel destination, but as a sanctuary for mind-body rejuvenation.